The Indian grocery delivery service “Indians” has been launched in the US, which has been hailed as an opportunity to offer Indian consumers the convenience of local delivery to their homes.
Indian food delivery company “Indias” has recently announced a partnership with Target, the US supermarket giant.
Indian grocery delivery services are being introduced across the country in the wake of Prime Minister Narendra Modi’s Bharatiya Janata Party (BJP) coming to power in 2019.
The Indian government has also set up an Indian Food Delivery Agency to distribute groceries to rural areas.
The grocery delivery business is growing at an exponential rate in India.
According to research firm Euromonitor, in 2019, there were 2.45 million delivery vans operating in India, up from 1.47 million in 2015.
In 2020, delivery vans made up 25% of the total deliveries in the country.
With the launch of “Indies” last week, Target has entered into an agreement with the Indian grocery company to enable its customers to order groceries from India.
Target has said it will offer “indians” a range of products, including a range to serve up vegetarian and vegan foods.
“We are pleased to be able to bring these innovative services to Target customers in the United States,” said Tim Loughton, senior vice president and general manager of Target’s retail grocery business.
Customers can order “indies” in Indian grocery stores and pick up food in their own vehicles.
Indians can also choose from a range in convenience, including delivery of packages to their home, or ordering an item via email.
In India, the delivery service is part of a broader plan to offer groceries to consumers in the developed world.
India’s government has set up the Indian Food Distribution Agency to coordinate deliveries across the world.
The agency aims to bring affordable, fresh and local groceries to the masses through the purchase of local produce and services.
While India’s economy is booming, its rural areas are struggling.
The rural economy is estimated to account for about 5% of India’s GDP, with the country accounting for roughly 5% to 7% of global food imports.