What if you were to put a photo of yourself on Instagram, caption it with #grammarchallenge, and then post an image of a product or product feature to your feed?
That’s the kind of idea being pushed by a new startup called Grammar Challenge.
Created by Facebook’s Mark Zuckerberg, Grammar is a tool that helps people “make better grammar decisions” in real time, based on their experience with the company’s products.
For example, when a user reviews an Instagram photo of an ad, they’ll see a message explaining how the product works and whether it’s right for them.
The app then uses the data to suggest other features and improvements to the product.
“We believe this new tool is the most powerful tool for making grammar decisions in real-time,” Zuckerberg wrote in a blog post.
It’s currently available for iOS and Android devices.
Grammar also provides “grammar guides,” which can help users better understand how other people have described a product.
Grammars can be found in the App Store and Google Play, and will be available for the iPhone and iPad in the coming weeks.
“It’s important for us to provide our users with tools that make sense and that are useful for real life, but it’s also important to create tools that are fun and useful for the world,” said Grammar’s founder and CEO, Andrew McLeod.
He explained the app was born out of his desire to “make things better for our users.”
“When I created Grammar in the first place, my goal was to help people better understand what products they’re using,” McLeod told Business Insider.
“I was looking for a tool to help me make decisions about product reviews, and I really think Grammar has really helped me get there.”
“It is possible to be more productive, more knowledgeable, more helpful, and more confident with the tools I have on my phone than I do on my desktop.”
The app is available for free and McLeod says it will be updated to include more features and features to come.
McLeod explained that Grammar works by analyzing “what users are saying about a product and then offering personalized recommendations based on what they are saying.”
The company also hopes to have more features available in the future.
“There are already tons of apps on the market that provide this kind of analysis,” McLeeson said.
“What we’ve built is something that’s completely different.”
The Grammar app was initially designed as a tool for Facebook, but McLeod said he thinks “there’s something a little bit more universal here” that is needed in order to make it useful for anyone.
“The Grammar tool will be more useful to everyone,” Mcloeson said, “and the more that people can use it, the more useful it will become.”
“There’s a lot of work being done right now in the world of information design,” McAfee said, referring to the area of the tech industry that he describes as “the engine of human progress.”
McAfee noted that Facebook has built Grammar to work across mobile and desktop platforms.
For users of iOS, the Grammar service is also available for use on the web.
“You can now create Grammar guides, so if you’re in a hotel or at a restaurant, you can create a Grammar guide,” McMilsey said.
Users can also share their own Grammar with friends and family.
Grammatical guides will be “not just a tool, but an integral part of your personal brand,” McElwys said.