Beer delivery service Uber is launching in the UK, but will the company be able to keep up with demand?
The launch comes amid a boom in the use of delivery services like Uber, which have taken the UK market by storm.
Uber has grown by 50 per cent in the past year, to over 30,000 customers.
However, delivery services have struggled to keep pace with demand, with the biggest drop-off taking place in the last 12 months.
According to data from data analytics firm IHS Markit, there was a fall in the number of deliveries between June and October.
Uber is targeting a new business, but it will have to rely on its own network of drivers to meet demand, says IHS.
The company has said it is investing in its drivers to take the delivery business to the next level, but its customers may have other reasons to switch to the service.
In a blog post on Thursday, Uber’s chief operating officer, Josh Mohrer, said: “With Uber’s delivery network expanding, we will be working with our drivers and partners to create a new service that delivers beer from the convenience of their home.”
The beer delivery service will be offered through Uber’s own delivery app, with its own delivery drivers and logistics company, but Uber is looking at using delivery drivers in some other parts of the world.
Uber is aiming to reach over 1 million drivers in the United States by the end of the year.
In an interview with the BBC on Wednesday, Mohrer said Uber has the ability to deliver “a huge amount of beer, to people who are in their home or office”.
“So we’ll have a lot of flexibility to tailor our delivery strategy to meet the demand,” he said.
“We’ll be able, in the future, to expand to other countries as well.”
However, it’s not clear if the service will replace other delivery services.
It is possible that Uber will launch its own courier service, but this has not been ruled out.
For the time being, Uber is focused on the US market, but Mohrer says he expects demand to increase there.
“We are in the US for now, and in a few years we’ll probably be in other countries, like India, Mexico, or Southeast Asia,” he told the BBC.
“But that’s really just a long-term goal, it’ll come down to the economics of the business and where it’s going.”
Image caption Uber has a presence in more than 70 cities in the world, with an estimated 1.2 million drivers